Media Relations & PR

Interaction with mass-media is irreplaceable in work of any company, thus in such way contact with the most different groups is possible: clients (existing and potential), partners, shareholders, the state structures, etc. The more largely or more known the organization or the person, the more often it should communicate with mass-media.

Ability quickly to cover greater groups of people defines value of interaction with mass-media. The leading part of mass media in formation of public opinion is reflected in their definition as «the fourth authority».

• User's service;
• Strategic planning of interpretation of company's activity in mass-media;
• Forming of long-term attitudes with mass-media of various specialization;
• Definition of key mass-media for the project;
• Monitoring of mass-media;
• Creation of information occasions, news planning for mass-media;
• Strengthening of information occasions;
• Preparation of information and analytical materials for mass-media: press releases, PR-articles, media-kits, etc.;
• Distribution of information materials within base of mass-media;
• Granting of the information by inquiries of press;
• Organization of actions for mass-media (press conference, round table, a press-lunch, press-tour).
• Invitation of opinions leaders for participation in actions or for comments in mass-media (independent experts, officials, representatives of public organizations, experts on a problem);
• Information support of actions and events of the company in mass-media (reporting on radio, TV, PR articles, notes in press, Internet);
• Coordination of actions with mass-media and contract organizations, the control on interpretation of event in mass-media;
• Joint actions with mass-media;
• Preparation of reports;
• Maintenance of carrying out of actions (conference hall, equipment for presentation, buffet, materials press-package).